Our mission

ARTup is a decentralized ecosystem of phygital art that integrates advanced technologies such as artificial intelligence and blockchain to facilitate access to the art market globally and revolutionize the contemporary art market by offering innovative digital tools that simplify the management and fruition of works of art.

Through our form, artists can certify the value of their works, collectors can manage their artistic assets securely and operators in the sector can access advanced digital services.

In addition, ARTup promotes crypto-asset actions such as ARTup Coin (D1A), a utility token pegged to the euro, which acts as a stablecoin backed by bank deposits, allowing disintermediated management of artistic assets within our ecosystem.

We are committed to building a language of peace through artistic actions, activating initiatives on the ground and promoting global exchanges for the migration of ideas beyond political and cultural borders.

We strongly believe in showcasing established artists alongside less experienced ones, embracing mistakes as learning tools that lead to new discoveries.

We are not afraid to push boundaries and strive to investigate new channels of artistic communication.